● Case study · Brand site
Leena's Studio NYC
An editorial home for a bridal makeup and hair studio in Queens. Type-led layout, a menu of services, and consultation inquiries built into every section.
Visit leenastudionyc.com ↗- Stack
- React + Vite
- Hosting
- Vercel
- Structure
- 1 page, 9 sections
- First byte
- 234 ms
First byte measured on a single desktop load, November 2026.
01 — The brief
Leena's Studio spent twenty-five years building a name in Lahore and Karachi. The move to a private studio in Bellerose, Queens meant starting again with an audience that had never heard of it.
The site had two jobs: make a new visitor feel the brand within a few seconds, and turn that feeling into a consultation request. Bridal clients decide slowly and mostly on their phones, so it had to read like a magazine and still be easy to act on.
02 — What we built
One continuous story
A single page that moves from studio to services to the founder's journey to portfolio to client words, with anchor navigation so any section is one tap away.
A menu of moments
Six services, from bridal artistry to masterclasses, each written as its own entry with what is included and an inquire action directly underneath.
Booking without friction
An inquiry form at the end of the page, plus phone, email, Instagram and a map link, so a client can reach the studio however they prefer.
An opening worth waiting for
A branded preloader with the studio monogram and a counter sets the tone before the first headline appears.
03 — Under the hood
- 01
A small, single bundle
Built as a React app with Vite and shipped as one hashed script, so there is very little for the browser to fetch before the page is interactive.
- 02
Type does the heavy lifting
Cormorant Garamond for display and Jost for text carry the editorial look, which keeps the design sharp on any screen without leaning on heavy imagery.
- 03
Static hosting at the edge
Deployed on Vercel's network. The server answered in 234 ms on our test load.
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